Section outline

    • Lesson 2 File
      373.1 KB · Uploaded 5/05/20, 14:04
    • Group list File
      93.0 KB · Uploaded 5/05/20, 13:53
    • Kellogg's - case study File
      929.7 KB · Uploaded 10/04/20, 10:11
    • Student Presentations on Kellogg's Folder
    • Case Study _ Kellogg's Assignment

      Objective:

      -You will prepare a short group presentation about 10 minutes overall.

      -Every group will create one PowerPoint presentation and upload it.

      -Every student of each group will upload one clip in which she or he will present her or his part.
      Upload your clip no later than Thursday, 7 May, 12 o’clock.
      Please answer the tasks below in your presentation:

      • Describe the purpose of market research.
      • Explain the difference between primary research and secondary research.
      • Analyse why an organisation like Kellogg's would use both qualitative and quantitative data.
      • Evaluate why market research can reduce the risks of a new product launch.
      Procedure:

      • Individually: 
        a)Read the text of the case study closely. The text is to be found on moodle (today’s section).
      • In your group: 
        b)Go through the text and clarify passages you don’t understand.
        c)Discuss the tasks in italics above. Take notes.
        d)Determine the content of your presentation, structure your presentation and create presentation slides.
        e)Split your presentation in equal-sized parts and assign a part to each student for presentation.
      • Individually or in your group:
        g)Produce a clip (e.g. a selfie-video) of your presentation.
        h)Name your clip as follows: «NumberOfClass»_«NumberOfGroup»_«NumberOfPresentation»_«NameOfStudent(s)»
        («2_3_5_Leemann» means: Class two, group 3, 5th clip of group 3 by a student called Leemann.) Upload the clips and the slides to moodle by Thursday, 7 May, noon.
        If you have the technical means and know-how you may also put all the clips together to one single group clip.