Case Study _ Kellogg's
Completion requirements
Opened: Wednesday, 6 May 2020, 12:00 AM
Due: Saturday, 9 May 2020, 6:00 AM
Objective:
-You
will prepare a short
group
presentation
about
10 minutes overall.
-Every group will create one PowerPoint presentation and upload it.
-Every
student
of each group will upload one clip in which she or he will present her or his
part.
Upload your clip no later than Thursday, 7 May, 12 o’clock.
Upload your clip no later than Thursday, 7 May, 12 o’clock.
Please
answer the tasks
below in your presentation:
- Describe the purpose of market research.
- Explain the difference between primary research and secondary research.
- Analyse why an organisation like Kellogg's would use both qualitative and quantitative data.
- Evaluate why market research can reduce the risks of a new product launch.
Procedure:
- Individually:
a)Read the text of the case study closely. The text is to be found on moodle (today’s section). - In
your
group:
b)Go through the text and clarify passages you don’t understand.
c)Discuss the tasks in italics above. Take notes.
d)Determine the content of your presentation, structure your presentation and create presentation slides.
e)Split your presentation in equal-sized parts and assign a part to each student for presentation. - Individually
or
in your group:
g)Produce a clip (e.g. a selfie-video) of your presentation.
h)Name your clip as follows: «NumberOfClass»_«NumberOfGroup»_«NumberOfPresentation»_«NameOfStudent(s)»
(«2_3_5_Leemann» means: Class two, group 3, 5th clip of group 3 by a student called Leemann.) Upload the clips and the slides to moodle by Thursday, 7 May, noon.
If you have the technical means and know-how you may also put all the clips together to one single group clip.
