SUES - Empirical Social Research (2020)
Section outline
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Objective:
-You will prepare a short group presentation about 10 minutes overall.
-Every group will create one PowerPoint presentation and upload it.
-Every student of each group will upload one clip in which she or he will present her or his part.
Upload your clip no later than Thursday, 7 May, 12 o’clock.Please answer the tasks below in your presentation:- Describe the purpose of market research.
- Explain the difference between primary research and secondary research.
- Analyse why an organisation like Kellogg's would use both qualitative and quantitative data.
- Evaluate why market research can reduce the risks of a new product launch.
Procedure:- Individually:
a)Read the text of the case study closely. The text is to be found on moodle (today’s section). - In
your
group:
b)Go through the text and clarify passages you don’t understand.
c)Discuss the tasks in italics above. Take notes.
d)Determine the content of your presentation, structure your presentation and create presentation slides.
e)Split your presentation in equal-sized parts and assign a part to each student for presentation. - Individually
or
in your group:
g)Produce a clip (e.g. a selfie-video) of your presentation.
h)Name your clip as follows: «NumberOfClass»_«NumberOfGroup»_«NumberOfPresentation»_«NameOfStudent(s)»
(«2_3_5_Leemann» means: Class two, group 3, 5th clip of group 3 by a student called Leemann.) Upload the clips and the slides to moodle by Thursday, 7 May, noon.
If you have the technical means and know-how you may also put all the clips together to one single group clip.
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Unfortunately, the part of the lecture about descriptive data analysis was not recorded.
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Objective and deadline:
•Each group will present one topic.•Each group will upload one PowerPoint presentation to moodle. That file must be named according to the following pattern: «NumberOfClass»_«NumberOfGroup»_ «TitleOfPresentation»
«1_4_Surveys and questionnaires» means: Class one, group 4, the presentation is called Surveys and questionnaires.•Each student will upload one clip of him- or herself. The duration of each clip will be no more and no less than 2 minutes.
The clip must be named according to the following pattern: «NumberOfClass»_«NumberOfGroup»_«NumberOfPresentation»_«NameOfStudent».
«2_3_5_Leemann» means: Class 2, group 3, 5th clip of group 3 by the student called Leemann.•Upload the clip to moodle.•Deadline: Monday, 11 May 2020, at 12 o’clock.Topics:•Group 1 Research approaches: Deduction / induction; qualitative and quantitative research•Group 2 Research Strategies: Case study, experiment•Group 3 Research strategies: Survey, types of surveys, questionnaires•Group 4 Probability sampling methods: Simple random sampling, systematic random sampling, stratified sampling, cluster sampling•Group 5 Non-probability sampling methods•Group 6 Qualitative data collection tools: Interviews
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